Exploring Brand guides

                      Exploring Brands guides 

Beats by Dre

 Brand Overview-  The Brandguide is mostly on the Logo including the different usage of logos like the word mark and the logo mark. Shows the incorrect usage, typography, and the Beats music's different logos.

overarching design components of the guide itself- The design of the guide is very well done. The guide is readable and consistent very modern and colorful.

stated requirements for the use of branded materials-  The requirements state "A trademark can be a word, phrase, symbol, or design that distinguishes the source of the goods or services. Remember that trademarks are adjectives, therefore they should be followed by a generic term (e.g., headphone, earphone, speaker) and they should not be made into verbs or made plural or possessive.

 Vision statement- According to the extern "To connect consumers to the music, the people, and the culture that inspires them and inspires every individual to find their voice"

Wishes to incorporate in their own brand guide or style sheet- One thing that wish to use in my own brand guide is colors and the style they use with black and white and also the multi colors.

Amazon

 Brand Overview-  The brand guide of Amazon shows the brand purpose of the brand and also tells about who they are. It also shows the branding tents and the different branding options.  

overarching design components of the guide itself-  The wording of the guideline is very small and I have to look hard to see it. The spaces in the logo are out of order and I think they need to be rearranged. 

stated requirements for the use of branded materials- The required stated "You may only use the specific trademarks identified by Amazon (the"Marks)and only in materials that have been approved in advance, in writing, by Amazon"

 Vision statement- According to Zoom" To serve consumers through online and physical stores and focus on Selection, price, and convenience".  

Wishes to incorporate in their own brand guide or style sheet- The one thing that I would wish in my brand guide is the typography it is very modern and easy to read.